Organizational Structure of Google Company: Case Study Example

Google Decentralized Structure Benefits

Through the decentralized organizational structure, employees across the board are involved in the organization and are more aware of what is happening within their organization. This means that they are better informed about their organization and are better placed to assist customers. When a workforce is empowered, it is better placed to act and respond to challenges and opportunities. In an organization like Google, the pressure to respond to changes and adjust to technological advancements is critical if the organization is to maintain cutting edge competition.

While at a Stanford University dorm room, Sergey Brin and Larry Page developed a simple online search engine. They had not way of knowing that this project was set out to become one of the world’s most profitable businesses. Google is the world’s largest search engine and it main objective is to organized the world’s information in such a way that it is universally useful and acceptable. Within a fraction of a second, this free service avails millions of results to the user (Google, 2008).

Google Inc prides in offering the ultimate search experience. As co-founder Larry Page puts it, Google want to offer a search engine that “understands exactly what you mean and gives you back exactly what you want.” It is to this effect that Google Inc. strives to be innovative by breaking away from pre-determined technology models. It is for this reason that PageRank technology was implemented as an infrastructure upgrade measures, effectively altering the way internet searches are conducted. It is for this reason that relevant employees were recruited as a way of remaining competitive and industry relevant (Google Inc., 2008).

The organizations structure at Google Inc. encourages diversity and inclusion as a culture. Despite operating in countries across the globe, Google has embraced different languages and traditions. At Google, the best talent is recruited, irrespective of their past experiences.

Google prides itself at offering a positive and invigorating working environment. Furthermore, the employees are provided with especially designed and personally customized compensation packages that make each individual working at Google feel special. The culture at Google governs the projects and recruitment process and this has been central to the success that has been recorded at Google Inc. With technological advantages changing the face of business with each passing day, it is important that the best in the market are maintain for the sake of the organization’s excellence (Google, 2008).

Even though the searches are availed at no cost to the user, the company registers staggering profits. This are profits are primarily from advertising and search services. Because Google offers a free service for conducting searches, there is high volume traffic, thus presenting the ideal avenue for the income generating activities. These services have evolved so much so that they are now complementary networks by their own. Google AdWords works by redirecting relevant ads in certain directions and as long as a click is made on an advert, Google gets a certain percentage (Google, 2008).

The CEO of Google Inc. is Eric Schmidt and he is also the Chairman of the Board. The two founders, Page and Brin are he presidents and are in charge od products and technology respectively. Laszlo Book is the vice president and he is in charge of People operations.

After this level, there are a number of senior vice presidents who oversee critical components of the company. The Board of Directors at Google Inc. established the Corporate Governance guidelines as a way of ensuring that the Stakeholders’ interests were protected. The intension of guidelines was to provide a forum that allowed the Board to operate without conforming to the legal restriction of terms and conditions.

Organizational Structure of Google: Organic Structure

At Google Inc., organic structure is applied. This is characterized by the joint specialization that brings together employees in the pursuit of common goals. Because of the vast nature of the organization, the decision making process sis decentralized, with no predetermined authority over task delegation bestowed on any employee. This creates a sense of handwork among the employees.

Communication is lateral, as opposed to vertical communication processes. The informal setting at Google Inc. encourages verbal communication, face to face interaction and flexible working schedules. The decentralized organizational structure makes is ideal for Google Inc. because it is a very large organization, with units across the globe and millions of users access its services every second.

Personally, the matrix of project based form of organizat